DepositFree as a competitive advantage: Cardoo x Yango Drive case study
How does Cardoo's DepositFree work for a car rental aggregator? Yango Drive
made it a part of their business model from Day 1, increasing conversions and their average check.
made it a part of their business model from Day 1, increasing conversions and their average check.
At Cardoo, we aim to eliminate deposits because we believe they are an obsolete and unnecessary source of friction for rentals.
One of our partners is Yango Drive, a car rental aggregator that offers a diverse selection of daily and long-term rentals, changing the way people rent cars. Their mission is to create new mobility options for flexible urban driving and let people explore the city on their own terms.
Thanks to our DepositFree model, Yango Drive can now require no deposit on most bookings. Here's how it worked.
Thanks to our DepositFree model, Yango Drive can now require no deposit on most bookings. Here's how it worked.
Yango Drive: First aggregator to go DepositFree
We began working with Yango Drive in 2023 when the company first launched in the UAE. The goal was to make car rentals in the country accessible and affordable for everyone. And the no-deposit policy became one of Yango's competitive advantages, helping them stand out.
Today, customers can rent almost any car through Yango Drive without a deposit, be it an economy sedan like Kia Pegas or a fancier Porsche 911.
Today, customers can rent almost any car through Yango Drive without a deposit, be it an economy sedan like Kia Pegas or a fancier Porsche 911.
Cardoo's DepositFree option allows Yango Drive customers to rent most of the cars without a security deposit
How Yango Drive benefited from DepositFree
DepositFree is typically promoted at the counter, too, not just online. However, since Yango Drive primarily operates through its app, the promotion was exclusively online. The DepositFree option was featured in ads and as the first filter on the company's website.
The DepositFree option is integrated into the booking flow of Yango Drive
The results were impressive:
- 70-80% of end customers choose the DepositFree option;
- Average check grew by 10-20% (range due to tracking monthly min/max values instead of an average);
- DepositFree turned into a competitive advantage that helped Yango establish itself on the UAE market
Conclusion
This partnership shows what happens when an outdated industry rule is removed with the right technology behind it. By launching with Cardoo’s DepositFree model, Yango Drive eliminated deposits across most of its fleet (from economy cars to premium models) right from its market entry in the UAE.
DepositFree was fully integrated into Yango’s app experience, and quickly adopted by 70–80% of customers. The result was not only higher conversion but also a 10–20% increase in average check value, while giving Yango a clear competitive edge as a new aggregator in a crowded market.
For all types of rental businesses, including aggregators, Cardoo proves that removing deposits is a growth lever, not a risk. DepositFree reduces friction for customers, increases revenue for partners, and helps brands differentiate without compromising operational control.
DepositFree was fully integrated into Yango’s app experience, and quickly adopted by 70–80% of customers. The result was not only higher conversion but also a 10–20% increase in average check value, while giving Yango a clear competitive edge as a new aggregator in a crowded market.
For all types of rental businesses, including aggregators, Cardoo proves that removing deposits is a growth lever, not a risk. DepositFree reduces friction for customers, increases revenue for partners, and helps brands differentiate without compromising operational control.
Your rental business can do more.
Whether it's an aggregator, a car rental, or a property agency, DepositFree can boost sales, increase conversions, and build loyalty. Leave your contacts below, and we'll reach out to discuss partnership.
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